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Zahnarztpraxis Katrin Wernstedt

Katrin Wernstedt is a dentist in Mainz. She is specialised in working with anxiety patients. For the art direction I’ve decided to focus on anxiety patients and on the problem that people don’t have a problem to go to other doctors, but really don’t like to go to a dentist. So for the images and her Corporate Identity we’ve decided to work out the topics around teeth and dentist in a playful way.

Tasks: art direction, web design, logo redesign, photography, business cards, anamnese bow, stationary, appointment cards

For the images I’ve chosen to work out a concept with is all focused on the topic “anxiety patient”.

Every season we change the “bristles” of the tooth brush for something which relates to each season or bank holiday like Christmas or Eastern