Christian came to me in search of a brand identity for his first accountancy business. He wanted to show that an accountant doesn‘t have to have the same traditional look that other firms do. Instead, he wanted to have something which also reflected his personality, his sense of humour and something which showed his dedication to his job.
On the other hand, along with all the humour and fun, it still had to look serious and trustworthy.
Inspired by our workshop and getting to know Christian even better, we decided to go with two colours: a rich, dark green and a warm orange. The dark green reflects the seriousness and trustworthiness of the organisation, and the warm orange highlights his dedication and the fun of the job. Together we worked on the titles for the text passages: “You are not alone, we‘ll help you”, “We are fast” etc. As a direct reaction to these titles, I created the images. In order to give the users an additional experience, most of the images move whilst scrolling through the website. And if you decide to take Christian on as your accountant, you‘ll find the images and props used all over his office.