The attention of the unbalanced
In the known there is balance and in the unknown there is unbalance. The unknown kindles curiosity and gets our attention. By using a generator based on linguistic design models, new object relations will be formed. This enables us to break through conventional expectations and generates attention. To use the generator you have to collect terms based on the composition of two nouns. The collected words will be automatically and newly generated. Hence, a huge variety of new word compositions will be formed. The new compositions are also based on two nouns which are, in its new combination, unique and have never existed in the German language before. Each of the terms are well known, but this new combination of them is unknown and is thus disturbs us somewhat on a level of semantic understanding. Our innate curiosity and the urge to gain some semblance of balance makes us visualise ‚a thing‘ upon reading it. Eventually, the newly visualised word will generate in its new composition the attention of outsiders, automatically.
Prof. Frank Philipin
University of Applied Science Darmstadt, Germany