TASKS:

  • Strategic branding-process

  • Brand Identity + Logo touch up

  • Website Design / WebDesign

  • Art Direction

  • Print design (Business Cards, calendar)

  • Graphics

    Website aftercare / Website Maintenance

validAID, a consulting firm in the medical sector, has made a name for itself with the clear guiding principle of "Establishing Quality as a Value." The comprehensive service portfolio includes quality management, process/system analysis, validation, and project management.

Our starting point in this collaborative project was a workshop where we closely collaborated with Helmut Rektor, the founder of validAID, and his dedicated team. During this workshop, we not only discussed the development of the website but also identified the target audience and the benefits the website should provide for them.

The intensive workshop extended to the structure of the website to ensure that it meets the specific needs and expectations of potential users. After completing the workshop, it became clear that the existing identity of validAID, represented by the logo and its colors, should serve as the foundation for the new design. In this process, we gave the logo a contemporary update to ensure it aligns optimally with validAid's modern orientation. Another focus was on determining color gradients to ensure they harmonize not only in the logo but also in the text on various backgrounds. Special attention was paid to ensuring that colored text provides sufficient contrast on colored surfaces to guarantee optimal readability. This careful design emphasizes not only the visual aesthetics but also the thoughtful user experience of the website.

Due to the fact that Helmut and his team work intensively with graphics, we simplified them for the website and integrated them as individual graphic elements. This clear visual representation ensures that validAID's messages are presented concisely and attractively. Subsequently, validAID's website was expanded to include an informative blog section. Here, articles on quality management, process analysis, and validation are regularly published. This blog not only serves as a knowledge resource for the target audience but also positions validAid as experts in their field.

validAID

"I am delighted to share my experiences with our advertising agency, 'Studio SeeYa.' Working with Sandra has consistently been both professional and collaborative, making it exceptionally productive and enriching for us. Studio SeeYa not only reviews and professionalizes our own designs but also creates complete innovative and creative designs for us. Through Sandra's expertise and dedication, she helps elevate our brand to a new level. She has developed a deep understanding of our needs and goals, and her work reflects this. Additionally, she has proven to be highly competent in maintaining our WordPress website. This outsourcing has ensured that our website is always up-to-date, user-friendly, and appealing to our customers. Overall, I can say that the collaboration with Studio SeeYa has been an absolute success story for validAID GmbH. With professionalism, creativity, and her commitment to excellence, Sandra has made a significant contribution to our success. I look forward to many more years of successful collaboration."

Helmut Rector
Founder of validAid

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